She's made no secret of her desire to shed her baby weight after the birth of daughter Maxwell.
And now Jessica Simpson has a deadline - as she gets set to make her debut TV appearance on September 11.
The actress will appear on the first episode of Katie Couric's new primetime chatshow, discussing such challenges as losing her baby weight, getting past nasty rumours and balancing a baby and a career.
Deadline: Jessica Simpson gained 70lbs during her pregnancy; seen shortly after Maxwell's birth
Dieting: Jessica is sticking strictly to Weight Watchers as she attempts to lose her baby weight
Joining her on the premiere episode, reports The Hollywood Reporter, will be Sheryl Crow, who will talk about her brain tumour diagnosis, along with life as a 50-year-old single mother.
Jessica has a lot riding on her ability to shed the estimated 70lbs that she gained before her daughter's birth on May 1.
The 32-year-old is sticking strictly to the Weight Watchers plan and has set herself the goal of reaching 130lbs.
Working hard: Jessica heading to the gym for one of her frequent post-baby workouts in June
Her contract requires a 20-30 pound loss by the end of August.
If she doesn't come through, she won't be paid a $4 million signing bonus.
With a huge financial incentive, Jessica has been hard at work on her dieting, and has stopped indulging in foods such as buttered Pop Tarts, which she craved during pregnancy.
Deadline: Jessica, before her pregnancy, right, will be interviewed on Katie Couric's new show
The 5ft2 star has roped in friends and family to join her in her quest, including her mother, assistants and the crew of her fashion line.
Along with frequent gym trips her hard work seems to be paying off.
Viewers will soon be able to judge for themselves, with her appearance on 'Katie'.
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